What is the CEMS Knowledge Forum?
The CEMS Knowledge Forum (CKF) has been initiated by the Viennese CEMS Alumni Association in 2003, and has since been a joint initiative between the CEMS students’ and alumni clubs. Its goal is to bring together business excellence and top-class academic innovation, thus the slogan “Where Experience meets Innovation. The two-day event brings together all interested audience, ranging from practitioners, over university faculty, to students and alumni.
Many former participants have caught the CKF Virus - a mixture of intellectual challenge; university feel; and discussion intensity, and have come back many times.
On October 24th, the fifth CEMS Knowledge Forum will be kicked-off with a Panel Discussion hosting top-class Keynote Speakers. The second day of the event is dedicated to two streams of workshops that allow the participants to critically discuss new management approaches and controversial topics around the main topic with their international peers – CEMS Students and Alumni, Corporate Representatives, Media Representatives, Politicians, and many more. The first day is concluded by good food and even better drinks and music...
The success of the past four events has proven the potential of this concept, and we are thus very happy to organize and host the fifth event of this series from October 24-25, 2008.
For further information and pictures of the past events, please visit the Knowledge Forum Archive.
The Attention Economy in a nutshell
The Attention Economy – Hijacking the Business World: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention, the new currency of business. One could argue that unless companies learn to effectively capture, manage, and keep it – both internally and on the marketplace – they fall hopelessly behind.
The Attention Economy can be explored in the following four steps:
- Defining the new currency attention for your company,
- Measuring attention and identifying sources of competitive attention advantage in your industry,
- Shaping attention-based business models, and
- Adapting lessons from traditional attention industries like advertising.
Key Questions are:
- How could a few pioneering organizations turn attention management into a potent competitive advantage?
- What should attention-deprived companies do to avoid losing employees, customers, and market share?
- What share of the business world can be hijacked by attention-economy business models?
