Reaching business goals through smart lobbying and PR?
CEMS Knowledge Forum | Track 1: Saturday, 25 October 2008, 0945-1130
Key Questions
- What is a lobbyist's daily business?
- How can you leverage a lobbyist?
- What are the Best Practices?
Speakers
Dr. Bernhard Marckhgott, MIM, Head of Public Affairs, Vienna Stock Exchange
Bernhard Marckhgott studied business administration and political sciences at the Universities of Linz and Vienna, the EBA, Erasmus Universiteit Rotterdam and Universita Luigi Bocconi in Milan. He holds the CEMS-Master. From 2000 to 2003 he served as PA-Consultant in Brussels for the NY based consultancy Weber Shandwick, the world’s biggest provider of PA and PR intelligence. Among his tasks we find monitoring and analysis of legal developments on EU level, consulting clients on EU matters and on specific issues such as trade or human rights, conducting stakeholder analysis of EU decision makers and EU-wide contact and awareness programs. From 2003 to 2005 he worked for MEP Othmar Karas in charge of the office in Vienna, preparing Karas’ campaign for the elections in 2004. Since 2005 Bernhard Marckhgott is head of Public Affairs at the Vienna Stock Exchange. There he is in permanent contact with political decision makers on national and on EU level trying to improve the political environment for financial markets.
Dr. Peter Köppl, M.A., Partner and CEO, Kovar & Köppl
- studied Mass Communication and Political Sciences at the University of Vienna, Ph.D. paper on Lobbying the European Union.
- he also holds a Master of Arts in Political Management from the Graduate School of Political Management (GSPM), George Washington University in Washington, D.C.
- co-founder and managing partner of Kovar & Köppl Public Affairs Consulting, based in Vienna, Austria’s leading consultancy focusing on political management and political communications.
- He is Senior Research Fellow at DIPA (German Institute for Public Affairs; Berlin), member of the expert jury of the annual the German "Politikaward", co-founder of ALPAC (Austrian Lobbying & Public Affairs Council), member of the ECPA’s management board (European Center for Public Affairs, Brussels / London)
- Previously he was in charge for Government Relations and Media Relations at the Austrian Federal Medical Association and held positions as Senior Vice President with the Austrian affiliates of Burson-Marsteller and Weber-Shandwick. He started his career as assistant to the Secretary General of the Austrian Federal Board for Industry and Environmental Relations and later on he worked in the department for Corporate Communications of a large Austrian multinational industry group.
Peter Köppl is author of various books, teaches at several universities and is a frequent speaker on Public Affairs and Lobbying in the German speaking market.
