Web 2.0 – Customer case study
CEMS Knowledge Forum | Track 2: Saturday, 25 October 2008, 1200-1345
Content
The Workshop shows how a energy supplier had screened the whole company to see where it makes sense to use Web 2.0 technologies. First the strategy of the group was elevated, to see in what fields Web 2.0 tools/technologies can be implemented. The second step was to concretize those ideas and draft them to be ready to be implemented. Standardized methods had been used to evaluate benefit of all Initiatives. All Initiatives had to have a positive business case to be implemented. The Workshop shows the journey of a traditional company from a pure supplier to a competitive service orientated modern organization.
Key Questions
- What is "Web 2.0"?
How do "Web 2.0" Business Models work in practice?- What are Best Practices in "Web 2.0" Business Models?
Speakers
Mag. Robert Hadzetovic, Web 2.0 Leader, Deloitte Consulting
Mag. Robert Hadzetovic is the leader of the Web 2.0 expert team with Deloitte Consulting Austria. Prior to this engagement he was CEO of willhaben.at, one of Austrias biggest online classified portals. Furthermore he gained leadership experience as CEO of cop Werbeagentur GmbH and G.B.
Trading International and therefore has more than 15 years of experience in Internet-Business and Internet-Strategy. He studied at the Johannes Kepler Universität Linz and speaks six languages.
Mag. Anton Gartner, MSc, Project Manager for Internet Strategy, BEWAG
Mag. Anton Gartner, MSc, is the Project Manager for Internet Strategy at BEWAG since May 2007, formerly Senior Consulting for Utilities at Siemens for over 7 years. He holds a Master's degree in Commerce from the University of Vienna and a Master's degree in Commerce from the Vienna University of Economics and Business Administration.
