Employer Branding vs. attention Economy
(Please note: This Workshop will be held in German!)
CEMS Knowledge Forum | Track 2: Saturday, 25 October 2008, 1200-1345
Key Questions
- What are traditional Employer Branding approaches as opposed to Company Branding?
- How can Employer Branding benefit from insights gained out of the Attention Economy?
What are Best Practices in leveraging consumers' attention?
Speakers
David Ungar-Klein, CEO, Create Connections Networking & Lobbying GmbH
- Born: 1971
- 1994-1997 Embassy of Israel, Assistant for Economic Affairs. Responsibilities: Networking in Austria, Czech Rep., Slovenia, Slovak Rep, UNIDO
- 1997-1999 Austrian Research Center Seibersdorf – ARCS, Sales & Marketing-Manager
- 1999-2001 Czipin & Partner International Productivity Consulting, Group Marketing Manager, Group Head of Telemarketing (2001), Interimary Managing Head, Budapest – Hungary (2000) Group Marketing Manager (1999)
2001 Czipin & Proudfoot Consulting, Marketing Manager, Head of international Marketng & Networking Projects - 2002 Proudfoot Consulting, Member of the global executive team for Marketing
- since 2003 Create Connections Networking & Lobbying GmbH, 100 % ownership and Managing Director (2005), Managing Partner (2003)
Mag. Andreas Landgrebe, Managing Partner, Executive Search
- Born: 1968
- 1993: postgraduate law studies, University Graz
- 1994: Postgraduate College of Europe, Brügge/Warschau, Master's Degree in European Studies
- Since 1994: Consultant Executive Search
- 1999 bis 2005: Partner of Jenewein / Amrop Hever Global Executive Search
- Since 2002: Management Board Member Technikum Vienna
- 2002 bis 2005: Chairman of Amrop Hever Practice Group for IT/ Telecom
- 2005 bis 2008: Managing Partner CEE Ray&Berndtson
Phillip Nell, Institute for International Marketing and Management, Vienna University of Economics and Business Administration
Phillip Nell is currently finishing his dissertation in the area of international management at the WU Wien, Institute for International Marketing and Management, where he is employed as research and teaching assistant. 
During his doctoral studies he conducted several consulting projects especially for small and medium-sized firms. He has studied International Business in Germany, France, and Italy and holds the German degree “Dipl.-Kfm.” and a European Master of Business Sciences (EMBSc). After his studies he worked for 2,5 years with Roland Berger Strategy Consultants in the area of global operations strategies and conducted projects in France, the US, Austria and Germany.
