Lean go to market: smart pull marketing to avoid the profitability trap
CEMS Knowledge Forum | Track 2: Saturday, 25 October 2008, 1200-1345
Key Questions
- What are the reasons for the increased need for lean go-to-market approaches across industries?
- How can you redefine the Marketing Value Chain, saving go-to-market costs while increasing marketing effectiveness?
- How does smart Pull Marketing work in practice?
Speakers
Dipl.-Ing. Michael Viertler, Principal McKinsey & Company
- Business Manager at Hewlett-Packard Europe for 6 years.
- Engineering degree from the Technical University Graz. MBA from Purdue University with a Fulbright Scholarship
- Since 2001 Associate Principal McKinsey
- Specialized in High-Tech and Telecoms industries with significant experience in B2B Pricing, Strategy Development, Turnaround management and Post-Merger Integration
Dr. Robert Hackl, MBA, MIM, CEO Tele2
- born 1970
- 1990-1995 Vienna University of Economics and Business Administration
- 1994-1997 Community of European Management Schools Alumni Association (CAA), Haute Ecole de Commerce, Paris
- 1995 SBC Equity Partners - SBC Warburg Group, Zurich
- 1996-2006 Associate Principal Marketing & Sales Expert at McKinsey & Company, Vienna
- 1997-1998 J.L. Kellogg Graduate School of Management, Evanston, Illinois
- since 2004 Lectures at the Vienna University of Economics and Business Administration
- 2006-2007 Chief Commercial Officer (CCO), Member of the Executive Board Tele2 Telecommunication GmbH, Vienna
- Since 2007 Chief Executive Officer (CEO), Tele2 Telecommunication GmbH, Vienna
- Since 2007 Vice President "Verband Alternativer Telekom-Netzbetreiber" (VAT)
- Since 2007 Vice President Alumni Association Austria
