How Viral marketing works in the scope of attention economy?
(Please note: This Workshop will be held in German!)
CEMS Knowledge Forum | Track 1: Saturday, 25 October 2008, 0945-1130
Key Questions
- How does viral marketing work?
- Viral marketing vs. traditional marketing - value and limits
- How do you ensure that your investments in viral marketing eventually pay off?
Speakers
Diplom-Volkswirt Björn Ognibeni, Head of Consulting, trnd AG
- Consultant for digital marketing and PR
- Focus on projects that help companies to engage in an open dialog with their customers using innovative communication techniques like weblogs or buzz marketing
- 10 years as management consultant for various leading consultancies. At Icon Medialab, for instance, he headed the German activities of Icon Wireless, the company’s international expertise group for the mobile internet.
- Masters Degree in Economics from the University of Goettingen, Germany
- Former fellow member of the research group “New Media” at the Institute for Marketing and Commerce
Christian Mucha, Owner and Publisher, Mucha Verlag GmbH
- Born: 1954
- Studied journalism, national economy and law (not finished)
- Started with sales and marketing for the magazine "Regal"
- Consultant for marketing and sales
- 1979: founded Mucha publications together with Dkfm. Dr. Adolf Löwy
- Since the eighties: publisher and editor in chief of a special interest media group consisting of magazines (travel trade, tourism, airlines, restaurant and hotel business and the media & communication market)
Josef Koinig, CEO, Jung von Matt Austria
- Born: 1963
- Education:
Academy for Marketing and Sales, University Vienna
Psychology, University Vienna - 1992: Consultant E-COM advertising agency, Salzburg
- 1993: Consultant Pink advertising agency, Graz
- 1994: Accountdirector Bárci & Partner, Vienna
- 1998: CEO Weber, Hodel, Schmid, Vienna
- Since 2001: CEO Jung von Matt/Donau, Wien
Yvonne Franz, Conceptual Designer, ambuzzador marketing gmbh
- Born 1979
- Education: In-firm training to assistant tax accountant (degree 2001)
Business studies, LMU Munich (2001-2003)
Demography and Regional Development, University of Vienna (GMF Scholarship Holder 2008) - 1996: Kids and Youth Marketing, McDonald’s Heinritzi BetriebsGmbH, Rosenheim (since 2008: Consultant)
- 2002: Internship BTG/KPMG, Munich
- Since 2006: Conceptual Designer ambuzzador marketing gmbh, Vienna
