New developments in targeted online advertising
CEMS Knowledge Forum | Track 1: Saturday, 25 October 2008, 0945-1130
Key Questions
- What are the best practices in online profiling and behavior-driven advertising?
- How does profiling work in practice?
- How do you best define the payback of online advertising (sales vs. brand-building)?
Speakers
Nicolas Berg, M.Sc.; Partner - Redalpine Venture Partners AG, Country Manager - XING Switzerla
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- Partner at Redalpine Venture Partners, Country Manager Xing Switzerland, serial entrepreneur, angel investor, venturelab coach.
- Since 2007 Redalpine manages an Early-stage Venture Fund based in Luxemburg that invests in highly scalable European start-up companies.
Redalpine partners were among the first European Web 2.0 investors in startups such as XING, StudiVZ, Students, Plazes, Hitflip, Tagworld, Kyte.tv and Trigami. - 2000-2007 managed 16 angel investments (ICT, e.g. XING, and live science, e.g. Neurotune. 2006-2008 he achieved several successful exits (IPO, trade-sales).
- 1984-2005 he has co-founded 8 start-ups, e.g. borsalino.ch, a leading Swiss financial portal for private investors. It was acquired by Ringier, the leading publisher, in 2000.
- For several years Nicolas has worked as a technology and finance journalist.
- Since 2005 he gives venturelab workshops for entrepreneurs at Swiss universities.
- He is a jury member for several awards, e.g. Venturekick, Swiss Tech Tour, Swiss Venture Club, Swiss Angel of the Year, and Heuberger Jungunternehmerpreis.
- Nicolas graduated as M.Sc. (BA) at the University of Bern in 1985. Born 1959, he grew up in Gstaad, Bern and Basel. He is living in Solothurn with his family.
Dr. Karl Pall, Country Manager Google Austria
- Studied at the University of Vienna
- Various advertising agencies in Austria and abroad
- 1992 in Tokio and 1996 in New York: "New Media Agencies" online marketing
- Head of marketing Coca-Cola
- Since 2005 managing partner of "12snap" (mobile marketing)
- Since 2006 Country Manager Google Austria
Matthias Stöcher, Prokurist & Head of Sales Bronner Online AG (derStandard.at)
- Born: 1972
Studied at the WIFI Wien economy- 1993 – 1996 Project manager and Controller of Lauda Air and Lauda Air SPA (1 year abroad managing an investment project in Milano)
- 1996 Head of ARGE Tunnelrepeater belonging to max.mobil
- 1997 - 2000 Head of Executive Division Lauda Air (Management and Sales of Executive Aircrafts)
- Since 2000 Head of Sales derStandard.at
