The Panelists
- Michael BREHM Co-CEO, studiVZ
- Rudolf KEMLER CEO, HP Austria
- Bodo SCHLEGELMILCH IMM, Vienna EB
- Leo STEINER CEO, IBM Austria
- Stefan TWERASER Country Head, Google Germany
- Oliver VOIGT CEO, News Publishing Group
The Attention Economy in a nutshell
The Attention Economy – Hijacking the Business World: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention, the new currency of business. One could argue that unless companies learn to effectively capture, manage, and keep it – both internally and on the marketplace – they fall hopelessly behind.
The Attention Economy can be explored in the following four steps:
- Defining the new currency attention for your company,
- Measuring attention and identifying sources of competitive attention advantage in your industry,
- Shaping attention-based business models, and
- Adapting lessons from traditional attention industries like advertising.
Key Questions are:
- How could a few pioneering organizations turn attention management into a potent competitive advantage?
- What should attention-deprived companies do to avoid losing employees, customers, and market share?
- What share of the business world can be hijacked by attention-economy business models?
